Samsung could launch Galaxy Alpha smartphone this week

Samsung could be planning a preemptive strike on Apple’s still unannounced but heavily leaked iPhone 6 with a new smartphone, dubbed the Galaxy Alpha. Samsung’s rumored, upcoming smartphone has been talked about for quite a while and has also been referred to as the Galaxy Prime and the Galaxy F.

According to the Korean media, the Galaxy Alpha will be announced on Wednesday but might not hit store shelves until September. The latest rumors suggest that it will feature Samsung’s own Exynos octa-core processor, 2GB of RAM and 32GB of in-built storage all running on Android 4.4 KitKat.

This is a leaked image from earlier this year, provided by the recently retired EVLeaks.

Rumors surrounding the Galaxy Alpha/Galaxy Prime have been circulating for months. Some have suggested that the device will actually end up being more powerful than Samsung’s own flagship device- the Galaxy S5, which released earlier this year. Other rumors have suggested that this device will feature mid-range specifications and will be priced accordingly.

The launch of this new smartphone could help the company’s slowing sales as it was revealed that Samsung’s smartphone profits dropped by 25 per cent this quarter. However, despite the timing, it is unlikely that Samsung launching a smartphone next month will detract from Apple’s iPhone 6 launch.

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